The inteligent choice LASSA is a product of BRISA, a joint venture of Sabanci Group, the leading industrial conglomerate in Turkey, and the Bridgestone Corporation of Japan. BRISA uses the technology of Bridgestone, the number one tyre and rubber goods manufacturer in the world. With its integrated tyre production facilities extending 2 million square meters, the BRISA plant is one of the world's largest tyre production facilities under a single roof.