| 01.2008 NEW PIRELLI CALENDAR
|
Only a few days after the new Pirelli factory was opened in Shandong, China the
Pirelli calendar 2008 was presented in Shanghai. That becomes a very successful marketing strategy of Pirelli, as neither of the previous editions of the calendar has b...
|
 |
| 01.2008 YOKOHAMA and ADVAN will be corner names at Nurburgring
|
Tokyo - The Yokohama Rubber Co., Ltd., announces that its corporate brand "YOKOHAMA" and its global flagship brand "ADVAN" have been adopted as corner names at Nurburgring, in Germany, one of the most well-known racing circuits in Europe. The arrange...
|
| |
| 11.2007 Eco-friendly racer of the future
|
Kumho has used their experience to create a race car of the future, the Kumho Epoch. The single-seater displays futuristic technologies and green credentials, the chassis is made of bamboo, body panels are formed from recycled tyre rubber, a Maglev ...
|
| |
| 09.2007 Ultimate performing needs ultimate grip
|
Over the past three decades BRABUS has perfected the art of transplanting large and extremely powerful engines into the bodies of small cars. That path led to numerous world records and entries into the Guinness Book of World Records. The BRABUS BUL...
|
| |
| 08.2007 YOKOHAMA ADVAN Sport tires have been approved by Mercedes AMG GmbH
|
Tokyo - The Yokohama Rubber Co., Ltd., has announced that its ADVAN Sport tires have been approved by Mercedes AMG GmbH as original equipment tires for the CL 63 AMG, CL 65 AMG and ML 63 AMG models. These tires are the latest additions to Yokoham...
|
| |
| 07.2007 LASSA COMPETUS DISCOVERY TOUR
|
LASSA COMPETUS DISCOVERY TOUR kicked-off in 2003 as a PR activity aimed at generating coverage for the product and creating a “Wow! LASSA is good enough to produce tires for SUVs!” perception. In 2003 and 2004, LASSA invited selected press member...
|
| |
| 05.2007 Kumho Tires Cup 2007 - Manchester United
|
|
The game named Kumho Tires Cup 2007 Manchester United Korean Tour will be held on July 20, 2007 at Seoul Worldcup Stadium and the leading professional soccer team of South Korea, FC Seoul Team, will compete to win the cup against Manchester United. ...
|
| |
| 01.2007 Kumho ECSTA KH11 to be OE on Chrysler Sebring
|
KUMHO's ECSTA KH11 tyre has been chosen by the Chrysler Group to be original equipment on the 2007 Chrysler Sebring.
The ultra-high performance tyre, in size 215/55R18, will be a top-of-the-line plus-size option on the Chrysler Sebring in interna...
|
| |
| 01.2007 Kumho Tires has developed the first 32 inch tire for SUVs in the world.
|
Kumho Tires announced that it has developed an ultra-large-sized “inch-up” tire with a 32 inch rim diameter for SUVs (Sports Utility Vehicles). This 305/25R32 ECSTA X3 product, developed to expand the standards of inch-up tires for SUVs, is the wor...
|
| |
